Program Development

Program Development - Working with company decision-makers to design an integrated program to achieve stated goals and managing creation of the required artifacts to execute the program.  In simpler times this would be the planning of a “Marketing” campaign, or a “Sales Blitz.”  stratified_funnel-progdev1But in the climate of “never-ending-dialog” the program being developed could be teasers for an upcoming event, a solution-sell featuring partners, web-based service enhancements for the frequent-buyer, time-limited promotion, etc.  What is certain is that each requires deliberate thought about the resulting customer experience, each needs integrated concepts, and each will need impactful copy.

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  • Who Are We?

    Robert G. Hamilton
    Managing Partner
    rghamilt@b2b-content.com
    708-261-3112
    P. O. Box 888
    Oak Park, Illinois 60303
  • What’s Our Story?

    Company employee, agency contractor, free-lancer, consultant
    35 years writing
    25 years B2B writing
    23 years Marketing Mgmt
    30 years technology
    16 years e-Business
    (Don't worry....these overlapped a lot)
  • Industries We’ve Served

    Transportation
    Financial Services
    E-Commerce
    Technology
    Healthcare
    Publishing
    DIY
    Real Estate
    Manufacturing
    Construction