Direct Mail

Email
As a standalone promotion or other announcement
 
  • short
$250-750
  • long
$500-750
   
Helping client plan email newsletter program   

(Developing a list of topics, suggesting a format, etc.)

$750-2000 consulting
  • article (500-750 words)
$500-1000
  • intro from publisher or editor
$250-500
  • short promotion included in the newsletter
$250-500
   
Autoresponder  
  • single
$500-750
  • series of three
$1000-2000
   
Blog ghostwriting $250-500 per post
   
Postcard self-mailer $500-1500
   
Flyer
One page
$500-1500
   
Direct Mail Package to generate leads
Typically a 2-page letter, reply card, possible envelope teaser
$1500-3500
   
Direct Mail Package to acquire new subscribers
For magazine or newsletter
 
  • 4-8 page letter, inserts, envelope teaser, order form, possibly brochure
$2500-5000
  • 8+ page letter, inserts, envelope teaser, order form, possibly brochure
$3500-7500
   
Direct Mail Package to generate orders for product or service
Other than a publication
 
  • simple package (1-2 page letter, order form, envelope teaser, possibly brochure)
$2000-4500
  • complex package (1-2 page letter, order form, envelope teaser, possibly brochure
$3500-7500
   
Individual Direct Mail Components  
  • buck slips, lift notes, other short copy inserts
$500-750
  • envelope teaser for 3 versions
$500-750
  • brochure
$1500-3500
  • order form
$500-750
 
Direct Mail Package Concepts  
  • 3 potential concepts, typically includes headlines and rough ideas of visuals
50% upcharge
to above fees
   
Commission 1-3 cents
per piece mailed
  • mailing “fee” paid by major publishers to copywriters
  • Project Terms

    • All projects are unique and the more strategic the project, the more terms are spelled out in the proposal. For projects that are primarily writing, the following general terms apply:
      • 1/3 fee paid at beginning
      • 1/3 fee paid at first draft submission
      • 1/3 fee paid at completion
      • 10% discount for full payment at beginning
      • Fee includes 2 revisions within 30 days of initial submission
      • Client agrees to provide sample of execution for inclusion in portfolio
      • Emergency Rush rate adds 25-50% to published rate range
  • Who Are We?

    • Robert G. Hamilton
    • Managing Partner
    • rghamilt@b2b-content.com
    • 708-261-3112
    • P. O. Box 888
    • Oak Park, Illinois 60303