Advertising & Catalogs

Print ad  
  • half to full page
$1500-3000
  • quarter page and smaller
$1000-2000
  • classified
$250-500
  • yellow pages or directory display ad
$250-750
  • partial page
$750-1500
   
Advertorial  
  • full page
$1500-3500
  • multi-page editorial (aka special section or feature)
$500-1500 per page
   
Billboard or other out-of-doors advertisement $500-1000
   
Web banner ad $250-750
Email newsletter ad (aka ”ezine ad”) $250-1000
   
Search engine ad (e.g.  Google Adwords®) $250-500 for 5 ads
   
Two variations of the same ad for a/b/ testing purposes 50% upcharge to above fees
   
Radio ad
15 to 30 second spot
$1000-2000
   
Television commercial
Three concepts or flushed out ideas
$1500-2500
  • script (15 second)
$2000-3500
  • script (30 second)
$2500-3500
   
Short video script for a website
Less than 5 minutes
$500-750
   
Longer video script for web and DVD production $100 per scripted minute
   
Short audio script for website $250-500
   
Catalog Marketing  
Print catalog  
  • non-product pages (such as the intro letter)
$500-1000 per page
  • product description, short (about a paragraph)
$50-250 per item
  • product description, long (third to full page)
$250-500 per item
Online catalog same as above for similar length copy
  • Project Terms

    • All projects are unique and the more strategic the project, the more terms are spelled out in the proposal. For projects that are primarily writing, the following general terms apply:
      • 1/3 fee paid at beginning
      • 1/3 fee paid at first draft submission
      • 1/3 fee paid at completion
      • 10% discount for full payment at beginning
      • Fee includes 2 revisions within 30 days of initial submission
      • Client agrees to provide sample of execution for inclusion in portfolio
      • Emergency Rush rate adds 25-50% to published rate range
  • Who Are We?

    • Robert G. Hamilton
    • Managing Partner
    • rghamilt@b2b-content.com
    • 708-261-3112
    • P. O. Box 888
    • Oak Park, Illinois 60303